Yurii Kalashnik

I build the thinking before the building starts. 15 years of turning ambiguity into architecture that teams can actually ship.

Yurii Kalashnik

Based in

Kyiv & Vilnius · Remote-first · US & EU clients

Industries

E-commerce · EdTech · Entertainment · AI/ML · Platforms

Track record

15+ years · 40+ systems · Author of The AI BA Playbook

Senior business analyst, AI consultant, and product architect with 15+ years across e-commerce, entertainment, education, and AI platforms.

I help companies turn fragmented ideas and broken processes into systems that actually work — through structured discovery, requirements architecture, and delivery alignment.

Before consulting, I ran BA and product leadership inside high-stakes programs at companies like EPAM, Zakaz.ua, and Ciklum. Now I bring that operational experience to teams building the next generation of AI products.

My approach

Discovery is not a phase. It's the product.

Most teams skip it. That's why most AI projects stall at demo.

A requirement document nobody reads is not documentation.

It's a liability in writing. I create artefacts teams actually use.

The best AI systems are boring to describe

and fascinating to use. If you need a slide deck to explain the value, the product hasn't found it yet.

Speed and governance are not opposites.

You move fast because you know where the guardrails are.

15+
Years in product & BA
40+
Systems designed
5
Industries covered
4
AI products shipped

Core expertise

Systems thinking applied to four domains. Each one tested across enterprise and startup environments.

AI Product Design

From the first ambiguous brief to a validated, engineering-ready roadmap. JTBD research, hypothesis stress-testing, AI-first backlog architecture.

ML Ops & AI Automation

Pipeline architecture, LangChain workflows, retrieval-augmented systems. Built for production — not demos, not prototypes.

Business Analysis & Discovery

15 years of structured discovery across platforms. SRS, OpenAPI, UML, user flows — documentation that teams actually use.

Selected experience

Not a full resume. The highlights that shaped how I think about product and delivery. Click to read more.

Founder & CEO

StViga LLC

2023 – Present

Designed and shipped four AI products from concept to public beta. Published The AI BA Playbook. Built a prompt engineering curriculum of 24 sessions across No-Code and Python tracks.

Lead BA & AI Product Strategist

TubeNest

Sep 2025 – Present · Fractional

Co-designed the product strategy and subscription model from the ground up — translating a raw idea into a structured, investable roadmap. Launched public beta on schedule.

Senior Business Analyst

EPAM Systems

Jul 2021 – Jan 2025

Directed the discovery phase of an ERP migration that produced a clear, agreed 8-month implementation roadmap where none had existed before. Managed requirements across complex enterprise stakeholders.

BA / Lead Analyst / Scrum Master

Zakaz.ua

Oct 2018 – Dec 2019

Led a website redesign and integration stream that measurably improved user experience. Held dual BA and Scrum Master responsibility, coaching the team on agile self-organisation.

Senior Business Analyst

Giraffe Software

Jan 2020 – Jun 2021 · Remote

Shaped 10+ custom solutions across taxi, fitness, medical, and messaging verticals — moving from client intent to high-fidelity requirements without losing the client's voice.

BA / Project Manager

Ciklum / CNET

Aug 2014 – Nov 2016

Led structured requirement elicitation through workshops, workflow analysis, and stakeholder interviews across a large, distributed product organisation.

Background

Vinnytsia State Pedagogical University

2001 – 2006

Physics and Mathematics faculty — Teacher of Physics and Informatics

Selected certifications

2018 – 2024

BABOK 3.0 Comprehensive Training · Client Needs & Software Requirements · Project Management · Generative AI for ML Engineers (Google Cloud)

The AI Business Analyst Playbook
✦ Published 2026 · Amazon Kindle

I don't just consult on AI. I write about it.

Discovery, requirements, and human judgment in the age of AI. The professional guide for analysts and product thinkers who need to work faster without surrendering clarity.

"AI should not replace clear thinking. It should strengthen it."

Get the book on Amazon

Contact and profiles

Want to work together?

Start with a 30-minute discovery call. No pitch. No deck. Just an honest conversation about where to start — and where not to.

Book a discovery call Browse my projects

It's free. No commitment. If I'm not the right fit, I'll tell you who is.